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Business plan
Taušek, Jan ; Dvořáček, Jiří (advisor) ; Antušák, Emil (referee)
The thesis has two main goals. The first one, which is going to be achieved in the theoretical part, is to offer a satisfactory overview of a range of fundamental concepts covering the subject of starting and running a new business. In particular, a range of definitions, legislation matters and procedures will be offered. The second goal is to research a particular business idea and determine, whether the idea is likely to succeed. The practical part of the thesis explains and describes this particular business idea and offers a business plan mainly dealing with marketing, technical, financial, risk and future growth matters.
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